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TamJai SamGor Mixian - AR filter
An AR filter that enables people to transform themselves into ingredients within a bowl of noodles, allowing them to enjoy the experience with their friends.
Group project (school work)
Date: 2020
Brand: TamJai SamGor Mixian (譚仔三哥米線)
Project type: Marketing Campaign
Responsibility: AR developer(Spark AR), Graphic design
Background
To further promote TamJai SamGor, we have specially designed an AR filter that enables people who love TamJai SamGor to have fun and enhances the interaction between TamJai SamGor and customers.
Idea
With the concept that everyone can become a noodle ingredient, users can simply open TamJai SamGor's filter, match their appearance to the corresponding ingredient, and take photos.
Findings
TamJai SamGor has also launched AR filters, but their filters are mostly border types and lack of uniqueness.
Outcomes
We have created 4 themed filters, each with a fixed soup base and ingredients.
As TamJai SamGor's unique culture is that the staff is mostly "aunties" with accents, this characteristic has become a part of the brand's appeal, making people feel amused and approachable. Therefore, our filters also incorporate this feature with fun Cantonese phrases.
1. One-person Clear Broth 其實清湯一個更開心
Because clear broth is considered too light and the noodles may not be flavorful enough, some people may perceive those who eat clear soup noodles as foolish.
2. Cuttlefish ball family 禾地Hi勿演家族(我地係墨丸家族)
Cuttlefish ball in Cantonese has a distorted sound, but it is also a unique characteristic of TamJai SamGor. The correct word is "Ink Ball" (墨丸).
3. Beancurd Puff three brother 作死不離豆Park三兄弟(作死不離豆卜三兄弟)
Beancurd Puff is quite long and is easily found in the soup. They often appear and are easily spotted in the soup.
4. Pork Belly Couple
Some couples may use "BB豬" as a term for each other, and pork belly can represent this scenario well.
Demo video
Click the right-side button to see the demo video.
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