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not only powder - Social Media & Graphic Design
not only powder is committed to reducing food waste by repurposing locally unwanted, misshapen fruits through freeze-drying technology. They transform these fruits into crispy snacks and powdered beverages, preserving over 97% of their nutritional value. This process not only extends the shelf life of the fruits but also helps combat food waste.
Company: not only powder
Date: 2023
Responsibility: Graphic design | Social media management | Copywriting | Content Research
Background
Not Only Powder is a startup company that aims to establish a strong brand identity and utilize social media to promote its brand philosophy and share messages about health and fruit-related knowledge.
Problems
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Repetitive design style for the post
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Insufficient appeal in the content of the copy
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Lack of hashtags leads to low reach
Goal
Establish an informative brand image on social media, maintain the existing color scheme. Design post templates for various types of content, such as brand philosophy, products, fruit information, and past event updates. Encourage brainstorming to create captivating post captions that will attract the target audience.
Target users
People who have a passion for food and are concerned about reducing food waste issues.
Brand identity
We use the brand's color scheme as the basis for our social media brand design. By consistently incorporating these colors throughout our platforms, we create a cohesive and visually appealing brand presence that enhances recognition and resonates with our audience. Our social media design elements, including graphics and templates, align with the brand's color palette to maintain a consistent and recognizable brand image.
Outcome
This execution encompasses the entire design for the Instagram page, aligning it more closely with the brand's style and creating a friendlier atmosphere.
In addition to designing post structure, also created story and video designs to maintain a cohesive and unified visual identity across all aspects of our content.
Photographs work
Besides my design work, I have also utilized my photography skills to capture promotional images, product shots, and product picture with scenario for the company.
Print materials
To attract attention during the Pop-up store, I designed some visually captivating discount boards and promotional materials for the company.
Web design
To enrich the content of the product pages, I designed new product pages that integrate information about the benefits of the products for the body, nutritional facts, taste charts, interesting facts about fruits, and suggestions on how to mix and consume them. Furthermore, I incorporated icons to enhance readability and provide a more convenient browsing experience for customers.
Desktop version
Apple crisps
Banana crisps
Bluenana smoothie
Apple crisps
1/6
Mobile version
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