Spotify - Resonance
A new feature "Resonance" to Spotify, let users to discover what people nearby are listening to.
Group project (school work)
Date: 2021
Brand: Spotify
Project type: App design | UIUX
Responsibility: UI/UX design | Content Research | User research | Wireframing | Prototyping | Poster Shooting | Video Filming and editing | Voice-Over
This is a D&AD New Blood Award project, and we chose Spotify as our target brand.
The topic of the brief
Get listeners to soundtrack and share their life through Spotify
Challenge
1. Create a feature within Spotify that helps people easily share their content and get people talking about it on their social feeds.
2. How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them.
As the brief said, we should included these requirements
-
How to make it a success ➝ Increased personal and social engagement
-
Tap into Spotify’s listening modes ➝ Able to use everywhere
-
Think global ➝ The worldwide user can participate
-
How to design for belonging ➝ Diversified content and underrepresented voices
-
Think near future ➝ Think about developing new features for existing products
Target audience
-
Social trendsetters
-
Master Curator
Questionaires data
Findings
-
More than 40% of people Listen to music for 1-2 hours every day.
-
They will listen to music when alone.
-
Half of the respondents do not share their music habits.
-
Instagram is the platform that most people use to share music.
Personas
By creating these three personas, we discovered that a common pain point is the need to find a channel to express their emotions and gain a sense of community and validation through sharing.
Big idea
Find your songmate on spotify.
Key words
-
Interactive
-
Sense of identity
-
Resonance
Connection
-
Share
-
Explore (Search)
-
Distance
-
Surrounding
User journey map
This is the user journey map for regular Spotify usage without any new features, and one of the issues is that it doesn't create a sense of empathy with the users
After studying three personas, we found that their common pain point is the need for a channel to express their emotions, and to gain a sense of community and validation through sharing.
Solution
Create a new feature within the app that allows users to see what people near them are listening to.
Outcome
.png)
Spotify - Resonance
The feature is divided into two areas: NEAR and World, where users can see what people are listening to in their respective areas. Additionally, users can send a 'Resonate' signal to others and leave a message to show their empathy towards what the other person is listening to.
1) Near
Users can see in real-time what songs people around them are listening to.
2) World
Users can see in real-time what songs people around the world are listening to.
UI flow
'Near'
Users can view nearby Spotify users in real-time on a map, browse the songs they are currently listening to, their playlists, send 'Resonate' signals to them, and leave their reviews.
'World'
Users can view Spotify users in real-time on a global map, browse the songs they are currently listening to, their personal playlists, send 'Resonate' signals to them, and leave their reviews.
.png)
-1.png)
2.png)
(tap%20point)2.png)
Poster design
When a man and a woman turn to face each other and find they share a common favorite song on Spotify, they can become songmates and feel a sense of joy.
Demo video
Click the right-side button to see the demo video.
Individual report
Click to check out my report and discover more details and funny moments from when we designed this project.
